This deck
- For
- The executives who sign off the budget
- To get
- Approval for a concert season whose results can be counted, not another sponsorship that only buys impressions
- Theme
- rally
- Length
- 18 pages
- Language
- English
Get a deck like this
“Use pptwise's rally theme to build a marketing plan for our management team: should our brand bet on concerts next summer, and how. Open with the plan in one line. Then use public data from the China Association of Performing Arts and similar sources to cover the market, how concerts and festivals are diverging, the calendar, who the audience is and how they spend a weekend away for a show. Follow with a touchpoint map, what peers have done, how we will attribute sales, city ticket-stub schemes, risks with a Plan B, the timeline, a KPI board and the budget split, and close on the decisions management needs to make. Cite a source on every data page and label company-reported figures. Do not invent our sales, users or budget amounts. Write everything about us as a plan or something to test. Add a few illustrative concert images with no faces, text or logos.”
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